Understand the HIPAA Privacy Rule and the Use of Tracking Technologies

Understand the HIPAA Privacy Rule and the Use of Tracking Technologies

If you are a healthcare organization that has vendors providing services that utilize tracking technologies, you must understand the requirements found within the HIPAA Privacy Rule. Tracking technologies are used to collect and analyse information about how users interact with covered entities websites or mobile applications.

Tracking technologies collect information and track users in various ways, many of which are not apparent to the website or mobile app user. Websites commonly use tracking technologies such as cookies, web beacons or tracking pixels, session replay scripts, and fingerprinting scripts to track and collect information from users.

Covered entities are required to comply with the HIPAA Rules when using tracking technologies. This includes complying with the HIPAA Privacy, Security, and Breach Notification requirements when using tracking technologies that access to protected health information.

Having a systematic process to handle the use of this type of technology to ensure a healthcare organization’s protected health information is being properly accessed and secured by third parties is critical.

Understanding how the HIPAA Privacy Rule is applied in these circumstances can get confusing. This webinar will cover specific requirements of the Code of Federal Regulations and how they apply to tracking technologies.

Webinar Objectives

  • Definitions, Rules, CFR, & Acronyms
  • What is a Tracking Technology?
  • What is Protected Health Information that is captured with tracking technologies?
  • How is the HIPAA Privacy Rule applied to regulated entities use of tracking technologies?
  • Marketing and HIPAA compliance.
  • HIPAA compliance obligations for regulated entities when using tracking technologies.
  • Technical aspects of compliance and tracking technologies
  • How to determine if a vendor is a HIPAA Business Associate.
  • Understanding the Business Associate Agreement (BAA) process and making sure mandated requirements are in place.
  • Government enforcement
  • Q&A

Webinar Highlights

  • Learn from an expert who has served as a HIPAA Compliance Officer in a large organization.
  • Learn how to recognize tracking technologies in the healthcare sector.
  • Learn how to identify a vendor providing tracking technologies.
  • Learn about government enforcement and by whom

Who Should Attend

  • Compliance Officer
  • HIPAA Privacy Officer
  • HIPAA Security Officer
  • Practice Managers
  • Information Systems Manager
  • Chief Information Officer
  • General Counsel/lawyer
  • Practice Management Consultants
  • Healthcare Marketing Department staff
  • Website Managers
  • Website hosting companies
  • Healthcare Technology Companies

 

AI, Health Care & HIPAA – New Compliance Challenges

AI, Health Care & HIPAA – New Compliance Challenges
AI, Health Care & HIPAA – New Compliance Challenges

Artificial Intelligence (AI) is transforming health care, drawing on vast resources of health information to reshape everything from diagnosis to treatment, payment, health care operations, research and much more. AI’s reliance on individually identifiable health information raises patient privacy and security questions that were unimaginable when the HIPAA Rules were developed.

The problem can be stated simply – what is AI, and what does it mean for HIPAA compliance?

Key Points

  • Compliance with HIPAA Rules, standards and implementation specifications covering the privacy and security of protected health information (PHI) is well-defined for Covered Entities and Business Associates in the U. S. healthcare industry – as it existed 10 years ago.
  • AI is being adopted rapidly by the U. S. health care industry to improve all aspects of the industry.
  • AI draws on and processes information including PHI raising serious questions about maintaining PHI privacy and security.
  • Covered Entities and Business Associates alike have to figure out how they may use AI without violating HIPAA.
    This webinar reviews AI, the limits of HIPAA and tough questions that need to be addressed now.

Areas Covered in this Webinar

  • What is AI?
  • AI in Health Care –Rapid Transformation
  • When HIPAA Does and Does Not Apply to Health Information
  • How HIPAA Applies to Health Care AI
  • Uses and Disclosures of PHI
    • Required, Permitted, Restricted
  • Research
  • Business Associates
  • Potential AI HIPAA Violations

Why You Should Attend This Webinar

AI is not coming to health care – it is here. And so is HIPAA, one of the few laws in place covering PHI that fuels health care AI. There is no question that AI will be regulated, the question is how and when. In the meanwhile Covered Entities and Business Associates must address AI HIPAA compliance to protect themselves from violations and reduce the risk of damage to their reputation, stability and financial well-being.

Who Will Benefit

  • Health Care Providers
  • Health Plans
  • Business Associates
  • Third Party Health Plan Administrators
  • Compliance Committee Members – Board of Directors
  • Executive Staff
  • Senior Management
  • HIPAA Compliance Officials – Privacy and Security Officers
  • Information Technology Managers
  • Practice and Office Managers
  • Patient Engagement Specialists
  • Risk Managers
  • Health Care Providers practicing as individuals or in small groups
  • Third Party Group Health Plan Administrators
  • Group Health Plan Administrators
  • Attorneys for Covered Entities – In-house and Outside Counsel

Venue: Recorded Webinar

Enrollment option

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